Why a Google Business Profile matters
When someone searches "pharmacy near me" or "hotel in Surkhet", Google shows a map with a short list of businesses before the normal results. Those listings come from Google Business Profile, a free tool. For a local business in Nepal it is often the fastest way to be found, because it does not depend on having a large website.
How to set it up
- Go to business.google.com and sign in with a Google account that belongs to the business.
- Enter the business name exactly as it appears on your signboard and registration.
- Choose the most accurate category, such as "Software company" or "Restaurant". The category has a large effect on which searches you appear for.
- Add your address and place the map pin on the exact building.
- Add your phone number, website and opening hours.
- Verify the business. Google will offer one or more methods, such as a phone call, a short video of your premises or a postcard with a code.
Seven ways to make the profile stronger
- Complete every field. Services, description, opening date and attributes all help Google match you to searches.
- Add real photos. Show the signboard, the inside of the office, the team and your products.
- Ask happy customers for reviews. Send them the review link straight after a good experience.
- Reply to every review, including the negative ones, politely and briefly.
- Keep the hours correct, especially during Dashain, Tihar and other public holidays.
- Post updates about offers, new services or events.
- Use the same name, address and phone number everywhere: on your website, Facebook page and directory listings.
Mistakes to avoid
- Adding keywords to the business name, such as "Best Cheap Hotel Surkhet". This breaks Google's rules and can get the profile suspended.
- Creating more than one profile for the same location.
- Buying or writing fake reviews.
- Letting a former employee keep the only login.
How long until it shows results?
A new profile appears on Google soon after verification, but its position in the map results improves gradually as reviews, photos and visits build up. Check the profile's performance report each month to see which searches showed your business and how many people called or asked for directions.
How it works with your website
The profile and the website support each other. Google compares the details on both. A website that clearly states your services, city and contact details makes the profile more trusted, and the profile sends visitors to the website.
We set up and manage Google Business Profiles as part of our SEO services. You can also read our guide on how to rank on Google in Nepal.
